Paradox Museum
Meta Ads, Full-Funnel Campaigns, Creative Strategy, Audience Segmentation
Driving online ticket sales and in-person visits through trend-based campaigns and conversion-focused storytelling for Hamburg’s Paradox Museum.
In detail…
Paradox Museum Hamburg collaborated with Brosch to turn its captivating visual experiences into a digital success story. The mission: elevate online ticket sales while simultaneously boosting in-person visitor traffic.
Challenge:
Competing in a dynamic entertainment market required more than visibility — the museum needed a compelling digital media strategy that could connect with diverse audiences across languages and drive measurable conversions.
Our Approach:
We designed a full-funnel media campaign built on a seasonal content calendar, featuring ticket-purchase-focused creatives aligned with school holidays and special occasions. Leveraging conversion-driven storytelling on Meta platforms, we delivered highly engaging ads supported by custom audience segmentation in German, Danish, and English.
Impact:
Achieved 7.98x revenue return on ad spend
Shifted strategy from mere visibility to conversion-focused media investment
Delivered organic growth in visitor traffic, directly linked to online ticket sales
