King Kerosin
Meta Ads, A/B Testing, Conversion Funnels, Creative Strategy
Positioning King Kerosin as a cult fashion brand in Germany, combining bold visuals with conversion-focused funnels to achieve record-breaking sales.
In detail…
King Kerosin partnered with Brosch to strengthen its position as a cult fashion brand in Germany. Targeting a loyal niche audience, the goal was to boost performance through bold storytelling and a conversion-focused strategy.
Challenge:
Establishing King Kerosin as a cult brand in a highly competitive apparel market while driving measurable sales results.
Our Approach:
We ran repeated A/B tests to define top-performing audience segments and crafted bold, lifestyle-driven visuals across Meta. Custom conversion funnels were designed to resonate with niche segmentations, maximizing engagement and conversions.
Impact:
Generated 12.1x return on ad spend
€35,000 ad budget drove over €434,000 in revenue
King Kerosin evolved from a cult identity into a thriving sales brand with Brosch at the lead
