Crisis? Play Smarter

Purchases are down, foreign exchange rates are up, war has broken out...
We all know this scenario by heart.

But there's one thing that hasn't changed:
People are still on their screens. Still scrolling, still searching.
Cutting your ad budget after a few weeks of decline
is not crisis management — it's crisis escalation.
Meta and Google are still bringing in users.
But with a fixed budget, you're getting fewer users every day.
Simplifying your product range makes sense.
✔️ Scaling back operations is sometimes necessary.
But cutting advertising means handing the market over to your competitors.
€500 is not a crisis budget.
Thinking of it as “saving”will end up costing you much more in just a few weeks.
In times of crisis, it's not the brands that go silent that win — it's the ones that stay visible.
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📍 At Brosch Digital, we offer strategic ad management for brands that aim to grow — even during a crisis.
If there’s a crisis, there must be a strategy.