2025: Google Consent Mode?
It’s Been a Year Since Google Rolled Out Consent Mode V2 — Have You Updated Yet?
06.06.2025
In March 2024, Google made Consent Mode V2 mandatory to strengthen user privacy. If you still haven’t updated, you may already be facing serious data losses in your campaigns.
What You Need to Do Now:
Update immediately via Google Tag Manager or gtag.js
Integrate with a Consent Management Platform (CMP)
Activate conversion modeling to boost campaign efficiency
What Changed with Consent Mode V2?
New consent signals (ad_user_data & ad_personalization) ensure more precise data handling
Basic and Advanced modes allow data collection based on user permissions
Conversion modeling fills measurement gaps, improving accuracy and campaign performance
📌 Brands that delay this update risk falling behind in both measurement and performance. At Brosch, we help our partners implement Consent Mode V2 seamlessly, ensuring compliance while maximizing ROI.
